You just created a product and you are ready to start your business. But what happens now? Well, the start to every business is establishing your brand.
A brand is a feature that differencates your buisness from the others. Examples of this include logos, symbols, or simply a name. Regardless, your brand needs to represent the idenity of your buisness.
I can establish your brand to not only compete with the modern market, but also fit your buisness' identity and mission.
The first step is to determine your target audience. Your target audience is who is most likely to buy your product or request your service.
Most buisnesses create their service or product with their target audience in mind. For example, if you sell impossible meat, you are likely wanting to target an audience that wants a meat alternative. However, determining the scope of that audience can be difficult to determine.
At Darla Digital, we accomplish this task for you by idenifying your audience based on several factors, like the location, age, gender, and even income. Those factors are typically determined by studying the trends of who buys similiar products and services.
The next step is to position your business and products in comparison to your competition. To do this, I gather as much data as I can about their products, prices, markets, and even their marketing strategies. We will use this information to determine how to make you stand out against the competition.
The third step is to define your brand's personality. Now, this requires a lot of creativity on both sides. The best way to do this is to think of your company, more specifically your brand, as if it were a person.
For example, maybe if you are selling homemade candles, you can think of your brand as a calm, gentle, or even a feminene personality. Your brand colors could include pastel blue & greens, which according to color psychology exude a calm feeling. This is just a small example of what we could implement. I have a good understanding of color theory as well as typology to exude the feeling and personality you want your brand to represent.
For example, for my website, I used mainly blue because in color theory, cool colors are identified with serenity which matches my theme of being high in the mountains and clouds in the winters of Colorado. But, it also represents integrity and intelligence. Both characteristics are required to properly develop and design websites. I also used whites & greys to balance out my color scheme.
Finally, the last step is to choose a logo and/or a slogan. A slogan would be a short and catchy phrase that will help customers remember you, and possibly intrigue them to further explore your product/service. You may have seen certain examples of this, like "Just Do It" for Nike, or "Taste the Rainbow" for Skittles.
A logo is a similar concept, but instead of text, it is a small image that will convey the personality of a brand. Examples of this include the famous M logo for McDonalds, or the apple to represent Apple products. With the accumulated knowledge of your business, your logo and slogan will represent your brand and grab the attention of your customers. Below are examples of logos I have made.